Stefani Bai

Stefani Bai is currently the GC Membership Strategy & Growth Director at Nike, where they drive initiatives to enhance customer engagement. Previously, they served as a Senior Knowledge Analyst and Consultant at The Boston Consulting Group (BCG), contributing to the understanding of Chinese consumer trends and producing several key publications. With eight years of experience in consumer insights and strategy development across various sectors, Stefani has a strong background in data analysis, market segmentation, and brand advocacy. Their expertise includes understanding the evolving consumer landscape in China, specifically in relation to demographics and e-commerce growth.