Winston Chow

Winston Chow is a seasoned professional with extensive experience in brand management and marketing within the retail and design sectors. Currently serving as Senior Director for Men's Brand Sport Lifestyle and Kids Brand at Nike Greater China since March 2020, Winston has previously held senior roles at IDEO, leading design initiatives from 2016 to 2019. As a co-founder of Project Aegis, a premium men's boutique in Shanghai, Winston was instrumental in introducing contemporary designers to the Chinese market from 2008 to 2018. Additional experience includes significant marketing roles at Costa Coffee and Neiman Marcus China, as well as co-founding a men's travel-themed boutique, further showcasing expertise in niche branding and market development. Winston holds a BA in Cognitive Psychology from UC Irvine.