Nikki Beach Global
Efrat Fritz has a diverse work experience in the fashion industry. Efrat started their career at Levi Strauss & Co. as a National Retail Coordinator from 2001 to 2004. Efrat then owned and designed their own athletic apparel brand, Freemo Athletics, from 2004 to 2006. Efrat worked as a Brand Manager at Simms Sigal from 2006 to 2009, and then served as President at Backstage Fashion/ E&F Group Inc. from 2010 to 2014. From 2015 to 2017, they worked as a Fashion Consultant at E&F Fashion. Currently, Efrat holds the position of Head of Fashion & Lifestyle at Nikki Beach Worldwide since October 2017.
Efrat Fritz attended Humber College, where they studied Fashion Arts & Advertising. The exact start and end years of their education at Humber College are not provided.
Nikki Beach Global
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In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 11 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity. Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat. #TellOnlyYourBestFriends