Aditya Paranjape is an experienced professional with a diverse background in business expansion and eCommerce. Currently serving as S&D Expansion and eCommerce at Ninjacart since January 2023, Aditya previously held various roles at Ninjacart, including GM of Business Expansion and Category & Farmer Sourcing. Prior experience includes a Generalist position at Zolve, co-founding EDLP Retail, and founding DeThaali.com, aimed at providing healthy meal options. Earlier career highlights involve significant roles at eBay India, managing various product categories, and leading the eCommerce initiative at The MobileStore. Aditya holds an MBA in Marketing from the Indian Institute of Management Ahmedabad and a BE in Electronics & Communication from the National Institute of Technology Karnataka.