MP

Margaret Purcell

Sr. Mgr, Crm, Dealer Digital at Nissan

Margaret Purcell is a seasoned professional with extensive experience in marketing and digital strategy, particularly within the automotive industry. Currently serving as Senior Manager for CRM and Dealer Digital at Nissan Motor Corporation since 2015, Margaret has been pivotal in integrating global strategies into North American marketing communications and positioning new vehicles in the American market. Since 2003, Margaret has also held various roles at Nissan North America, including Digital Media Manager and Regional Marketing Manager, focusing on digital strategy, campaign performance optimization, and dealer advertising. Previous experience at Isuzu Motors America included roles in sales management and regional marketing operations. Margaret holds a Bachelor of Arts in History from Randolph-Macon College.

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