Jamie Loeb serves as a Board Member for the National Independent Venue Association (NIVA) since July 2023, representing independent music and comedy venues across the U.S. As Senior Vice President of Marketing at Nederlander Concerts since April 2008, Jamie has played a vital role in shaping the organization’s marketing vision while managing a team responsible for marketing and publicity for over 300 events annually. Previous experience includes serving as Sr. Director of National Tour Marketing at Live Nation and Director of West Coast Marketing at House of Blues, with a strong background in tour marketing and artist development gained through various roles at ARTISTdirect and Marketing Factory. Jamie Loeb began the professional journey in music marketing as a Talent Buyer at Dragonfly and holds a BA in French Literature from UC Santa Barbara.
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NIVA - National Independent Venue Association
National Independent Venue Association (NIVA) is securing financial support to preserve the national ecosystem of independent venues and promoters. These entertainment hubs are critical to their local economies and tax bases as employers, tourism destinations, and revenue generators for neighboring businesses such as restaurants, hotels, and retail. Independent venues exist in every state across the country; they were the first to be closed, they will be the last to open. The economic recovery process will extend past just reopening the front doors, requiring solutions unique to the industry.