Irina Razinkova

Irina Razinkova is a seasoned professional in the media industry with extensive experience in product management and data analytics. Currently serving as the Manager of Products & Platforms at NLogic Canada since September 2019, Irina oversees the development of cross-platform analytical software and has successfully managed a suite of products that facilitate audience data analysis for Canadian broadcasters and advertisers. Notably, Irina contributed to the launch of Canada's first total Video Audience Measurement product. Previously, Irina held roles at Corus Entertainment from January 2013 to May 2019, where responsibilities included leading data and advanced advertising initiatives and conducting comprehensive research studies. Earlier experience includes positions at OMD Canada as a Senior Research Analyst and at PMB Print Measurement Bureau Canada as an Assistant. Irina holds a Master's degree in Tourism Policy and Planning from the University of Waterloo and a Bachelor's degree in Advertising from Voronezh State University.