Marcelo Hanta-Davis

Marcelo Hanta-Davis currently serves as an Interactive Producer at BBDO New York, where responsibilities include overseeing projects incorporating generative AI, such as the AI Boi-1da beat maker for Bacardi and daily visual content creation for SAP Be Ready campaigns. As a Co-Founder of No Label, a nonprofit organization, Marcelo focuses on enhancing educational accessibility through popular culture and Hip-Hop, having led initiatives supported by major brands and participated in influential panels. Prior experience includes producing audio and XR projects at 30 Ninjas, volunteering at the Brooklyn Hip-Hop Festival, interning at the New York Philharmonic, and conducting research for Ride Health. Marcelo's academic background includes a Bachelor's degree in Anthropology and Music from Harvard University, complemented by studies at Lycée International de St. Germain-en-Laye and Middlebury College.