Roger Liu

Roger Liu is an experienced Salesforce consultant currently at NobleCX Pty Ltd since August 2023. Previously, as Salesforce Lead at Exponential-e from August 2016 to October 2024, Roger Liu managed the Salesforce platform, leading transitions from Salesforce Classic to Lightning, and achieved a 99% user adoption rate. Roles at State Street and First Data Corporation involved extensive analysis, support, and development of Salesforce solutions, with a focus on training and data integrity. Roger Liu also has a diverse background in customer relationship management and business development from positions at National Australia Bank, GE Money, and American Express. Educational qualifications include an Advanced Diploma in Business Management and various diplomas in Marketing and Business from TAFE NSW, along with ongoing studies in Design Computing at the University of Sydney.