Teresa Colanzi

Teresa Colanzi has a diverse and extensive work experience spanning various roles in marketing, advertising, and digital media.

From 2014 to 2019, they worked at Opal Ltda. as a Social Media Manager, responsible for developing marketing strategies and managing digital content and advertising campaigns for brands such as Johnnie Walker Bolivia, Sandy Mac, Ferrero Rocher, Haier, and Reaktor. Teresa utilized social media platforms, strategic digital channels, and mobile applications to effectively communicate brand attributes and engage with target audiences.

In 2016, Teresa founded Start Cowork, a collaborative workspace for entrepreneurs and freelancers in Santa Cruz. Teresa served as the Director of Marketing and led the strategic communication of the coworking space, facilitating networking opportunities and providing coaching to freelancers and entrepreneurs.

As a Directora Digital & Media Planning at SONQO AD from 2016 to 2017, Teresa planned advertising campaigns, selected optimal channels and media, and led a team to achieve sales and branding objectives. Teresa also contributed to developing compelling advertising concepts and messages to captivate the target audience.

From 2017 to 2021, Teresa worked as an Associate Founder at CLAPS Publicidad, where they served as a Digital Project Manager and Social Media Planner. Teresa'sresponsibilities included maximizing the impact of advertising campaigns, selecting relevant media and channels, and advising on budget allocation. Teresa leveraged their creative and strategic skills to connect with potential customers effectively.

At TENDAM, Teresa worked as an external consultant from 2017 to 2021, collaborating with Brand Managers and the global marketing and communication teams to develop social media strategies for Springfield and Women'Secret. Teresa played a crucial role in enhancing brand visibility and engagement through digital channels and worked closely with various stakeholders to achieve marketing objectives.

From 2019 to 2021, Teresa operated their own consultancy, Teresa Colanzi Ad Consultant, specializing in digital marketing strategies and advertising campaigns. Teresa utilized their extensive experience to plan, implement, and direct digital and e-commerce projects for international clients across various industries.

As the Digital Media Manager | Lead Generation at CEARE - UBA Centro de Estudios de la Actividad Regulatoria Energética, Teresa developed annual branding and social media strategies and collaborated with the University of Buenos Aires and energy regulators to provide digital solutions to support the growth of the energy sector.

Teresa also worked as a Marketing Project Manager & SEM Strategist at flowww, contributing to the rebranding of the beauty and aesthetic sector company. Teresa managed digital processes and workflows, supported the global social media strategy, and enhanced post performance through SEM planning and investment.

Most recently, Teresa joined Nodus Company in 2023 as the KAM digital | Marketing & Advertising Specialist, where they focus on marketing and advertising initiatives.

Overall, Teresa Colanzi has demonstrated expertise in marketing strategy, digital media planning, advertising campaign management, social media management, and brand development. Teresa has worked with a diverse range of clients and industries, delivering innovative and effective marketing solutions.

Teresa Colanzi has a diverse education history. Teresa obtained a Master's degree in Digital Project Management from IEBS in the year 2023. Prior to that, in 2021, they completed a Data Analytics program at Coderhouse. In 2020, they attended Grow Escuela de Internet for an online course on Ads on social networks and Digital House for a Digital Immersion Week at Digital House Coding School. In 2014, Teresa completed a Community Manager program in Planification and Communication Management at the Centro de e-Learning UTN FRBA. During the period from 2004 to 2007, they attended the Universidad del Salvador and graduated with a Bachelor's degree in Advertising, specializing in Marketing. Teresa also completed a program in Social Communication at the same institution. Additionally, Teresa obtained a high school diploma with a focus on Humanities and Social Sciences from the Instituto Virgen del Pilar DIEPREGEP 4024.

In terms of certifications, Teresa obtained several. In March 2023, they completed the SPOOC de Transformación Digital para Pymes from IEBS Business School. In February 2023, they earned the certification in Introduction to Gamification for businesses from IEBS Business School. In January 2023, Teresa became a Google Cloud Data Analyst through a certification from Google. In December 2022, they completed the Scrum esencial certification from LinkedIn. Finally, Teresa also obtained a certification in Growth Hacking, although the specific details regarding the institution and year are unavailable.