Noise Pop Industries
Dawson Ludwig is an experienced music and events professional with a strong background in managing and promoting cultural initiatives. Currently serving as the Director of Music and Events at YONDR since November 2018, Dawson specializes in creating phone-free spaces for artists and educators. As managing partner and general manager at Noise Pop Industries since January 2014, strategic and day-to-day operations have been overseen, including multiple festivals and event services. Previous roles include general manager at DoTheBay, where Dawson launched the Bay Area online culture guide, and marketing director at Noise Pop Industries, creating marketing strategies for various events. Dawson's early career included work as a licensing coordinator at One Little Indian Records and a promoter at No Correct Way. Dawson holds a degree from UC Santa Barbara, obtained in 2006.
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Noise Pop Industries
Noise Pop Industries (NPI) was formed in 2006 as an engine to take the successful Noise Pop brand into new arenas of entertainment, culture and business. Based around a celebration of cutting-edge music, film, and culture in San Francisco that was founded in 1993, Noise Pop Festival has become an institution - an important annual West Coast event that attracts the best and brightest in underground and independent music. Noise Pop Industries encompasses the live events promotion activities of Noise Pop Presents such as Noise Pop Festival and 20th Street Block Party, the digital advertising business for leading nightlife and entertainment site DoTheBay, the events-as-a-service business WHTLBL which provides full-scale production, marketing, and other event services to a select list of brands, non-profits, and civic organizations, and the Bay's first year-round outdoor cinema The Cut. The WHTLBL business includes all work done on behalf of or in conjunction with other parties such as Mill Valley Music Festival, the Cal Academy Nightlife series, and SF Park Alliance’s Sundown Cinema and Due South concert series.