Luz Gonçalves

Luz Gonçalves has held various roles in the field of marketing and sales. Luz started their career in 2010 as a Sales Representative at Oriflame Cosmetics and then worked as a Hostess at Hospedeiras De Portugal from 2012 to 2015. In 2016, they participated in the Academia Olá program at Unilever, where they gained experience as an Ice-cream seller on the beach. Luz then worked as a Sales Representative at Adecco for a brief period in 2017. From 2018 to 2018, they held the role of Marketing Associate at Companhia de Electricidade de Macau, CEM - SA. In 2019, they joined Landing.jobs as a Performance Marketing Associate and later as an Acquisition Specialist until 2020. Luz then worked as a Digital Marketing Specialist at Wise Pirates from 2020 to 2021. In 2021, they joined Nova School of Business and Economics as a Digital Performance Marketing Specialist and was later promoted to Senior Digital Performance Marketing Specialist until 2022. Currently, they are working as a Performance Marketing Manager at Nomad Homes since 2022.

Luz Gonçalves completed a postgraduate program in Digital Marketing and Analytics at NOVA IMS Information Management School from 2020 to 2021. Prior to that, in 2018, Luz completed an intensive course in Data-Driven Marketing & Analytics at EDIT. - Disruptive Digital Education. From 2013 to 2017, Luz earned a Bachelor's degree in Economics from FEP U. Porto. During this time, in 2016-2017, Luz also participated in an ERASMUS+ program at Università di Pavia, focusing on Economics.

In terms of additional certifications, Luz obtained various certificates including a Web Analytics Course from Lisbon Digital School in June 2020, Google Ads Search certification from Lisbon Digital School in October 2019, and Google Data Studio: Data Analytics & Dashboarding certification from EDIT. - Disruptive Digital Education in April 2019. Luz also holds a Certificate in Advanced English (CAE) from the University of Cambridge in July 2017. Furthermore, Luz has acquired certifications in Google Analytics, Google Tag Manager, and Google Ads Search from Google, all obtained in March 2020. Additionally, Luz has completed various other seminars and training programs in topics such as video marketing, social media, blood and cell donation promotion and volunteering, and professional training in taxation.