Kara Bayer

Kara Bayer is a strategic brand manager at Nord-Lock Group since March 2022, responsible for leading brand strategy for tensioning products on a global scale and executing marketing campaigns that align with business objectives. Prior to this role, Kara served as the Assistant Director of Communications at Trying Together, where responsibility included directing content development and managing graphic design needs. Earlier experience includes serving as Marketing Manager at Apraxia Kids, where Kara developed a marketing calendar that significantly boosted social media engagement. Kara holds a Master’s Degree in Customer Insights from the University of Pittsburgh Katz Graduate School of Business and a Bachelor’s Degree in Psychology and Anthropology from the University of Pittsburgh. Educational background includes a high school diploma from Kiski Area High School.