Brad Parent

Brad Parent is an accomplished sales professional with extensive experience in the OEM sector, specializing in off-highway vehicles and safety products. Currently serving as OEM Sales Director at NORDIC LIGHTS® since February 2017, Brad oversees sales for LED, HID, and Halogen lighting solutions across multiple industries including mining and construction. Prior to this role, Brad was Global OEM Sales Director at ECCO Safety Group, where responsibilities included securing multi-million dollar contracts with major OEM customers. Additional positions include Vice President of Sales & Marketing at Plas-Tech Engineering and North America Sales Manager at Britax-PMG Ltd., managing sales for significant clients such as Caterpillar and John Deere. Brad holds two Bachelor’s degrees in Business, Management, Marketing, and International Business from the University of Northern Iowa.