NordicBranch's leadership team has a wealth of experience in online marketing and e-commerce. The team has worked for Prisjakt, Grizzly Zoo, One Off International AB, IKEA, Lund E-commerce Group AB, Sund och Stark Online, and Byggahus.se. They have also lectured on online marketing and web analytics at Medieinstitutet. The team's education includes degrees in marketing from Växjö universitet and Swedish law and strategic management from Lund University.