MacEy Zeng

Macey Zeng has a diverse range of work experience in various companies and roles. Macey currently works at Norgine as an Associate Brand Director for Consumer Health, where they are responsible for transforming the largest gastrointestinal/digestive brand. Macey'srole includes developing brand strategies, aligning them with cross-functional strategies, and creating operating models. Macey also focuses on driving penetration through OTC and Rx opportunities by leading consumer and category insights and overseeing brand activations and communications. Prior to Norgine, Macey worked at Reckitt as a Global eCommerce Lead, Europe, where they were responsible for new business development and managing marketing and trade activities. Macey also served as a Global Brand Manager, leading consumer acquisition activations for multiple brands. Macey's previous experience includes roles at the University of Amsterdam, HoiTalent, Danone, and China Inroads. At Danone, they were involved in new channel development and global category buying for various products.

Macey Zeng obtained a Certificate in Strategy Execution from Harvard Business School Online in 2021. In addition, they hold an MBA in Marketing from the University of Amsterdam - Amsterdam Business School, and a BSc in Economics and Business from the University of Amsterdam. Macey also has a certification in Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital from Erasmus School of Economics, obtained in 2021.