João Flórido

João Flórido is an accomplished business leader with extensive experience in management and strategic development across various industries. Currently serving as the Director EMEA for the SBU Water Management at NORMA Group since October 2017, João has demonstrated exceptional leadership by overseeing global business management and achieving a compound annual growth rate (CAGR) exceeding 40%. Additionally, João has been an Invited Teaching Assistant at Católica Lisbon School of Business and Economics since 2008, specializing in strategy and management education. Prior to his current role, João held significant positions at Rain Bird, including Iberia Regional Manager, where revenue exceeded 10 million euros, and was instrumental in business growth and strategic management. João has a solid educational background, including an MBA from Católica Lisbon School of Business and Economics, and a Project Management Certification from Frankfurt School of Finance & Management.