Henriikka Tuovinen

Henriikka Tuovinen is an experienced Regional Manager at NORMAL A/S since September 2022, previously holding the same position at Rusta from June 2019 to September 2022, where responsibilities included overseeing store operations in a newly established chain in Finland. Prior experience encompasses roles as Partner at Cantina Azteca & Papu Bar and District Manager at JYSK, where Henriikka managed store operations and concept implementation across Finland. Additional expertise in coaching, visual merchandising, and retail project leadership was gained from positions at Anttila Oy and IKEA Group, with a background including entrepreneurship in the café sector and restaurant management in various establishments. Henriikka's educational foundation in Business Administration and Management was established at Vaasan Hotelli- ja Ravintolainstituutti.