NORMAL A/S
Tony Friis is an experienced professional with a proven track record in retail management and international expansion. Currently serving as the International Expansion Manager at NORMAL A/S since April 2021, Tony has previously held significant roles such as Department Store Director at Veljekset Halonen Oy and Senior Advisor at Monton, Baltinia Oy. Notable achievements include being named Country Manager of the Year at Dressmann in 2013 and leading the area management at Dressmann Oy, where responsibilities included overseeing store performance, recruitment, and training. Tony's early career includes managerial positions at McDonald's Oy, recognized as the "rocket" restaurant of the year in 1999. Tony holds a degree in Merkonomi from Jakobstads Handelsläroverk, specializing in commercial and travel fields.
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NORMAL A/S
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At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.