Tony Friis

Tony Friis is an experienced professional with a proven track record in retail management and international expansion. Currently serving as the International Expansion Manager at NORMAL A/S since April 2021, Tony has previously held significant roles such as Department Store Director at Veljekset Halonen Oy and Senior Advisor at Monton, Baltinia Oy. Notable achievements include being named Country Manager of the Year at Dressmann in 2013 and leading the area management at Dressmann Oy, where responsibilities included overseeing store performance, recruitment, and training. Tony's early career includes managerial positions at McDonald's Oy, recognized as the "rocket" restaurant of the year in 1999. Tony holds a degree in Merkonomi from Jakobstads Handelsläroverk, specializing in commercial and travel fields.