Wouter Graatsma

Wouter Graatsma is an experienced digital marketing and e-commerce professional, currently serving as Group Head of E-commerce at North Technology Group since January 2023, overseeing e-commerce and digital innovation for the brands North Sails, Mystic, and North. Previously, Wouter held the position of E-commerce Director at North Actionsports Group, managing digital marketing and CRM for several brands including North Kiteboarding and Mystic. Wouter's career includes roles at Etos as Manager of E-commerce, Digital Marketing & CRM, and KPN as E-commerce Manager and Digital Marketing Manager, where online sales and marketing were key responsibilities. Early experience includes positions as Digital Marketing Consultant and Campaign Manager at Yieldr, Online Media Buyer at E2Ma Consumer Profiling, and an Online Marketeer at Play like a Champion B.V. Wouter's educational background includes a Master’s degree in Commerce in Marketing from Macquarie University and various degrees in marketing and communication.