Chris Cook

Chris serves as president of Beacon Capital Management at Sammons Financial Group. He is a member of the company's senior leadership team. In this role, Chris oversees the registered investment advisory (RIA) and turnkey asset management program (TAMP) channels of Sammons Financial Group. He leads the team supporting advisors and their clients along with the overall corporate growth objectives to expand services in the retirement marketplace.

Chris has years of experience in investment management. In 2000, he launched his own registered investment advisory firm, Beacon Capital Management, to provide next-generation investment strategies. He joined Sammons Financial Group in 2021 as part of the company's acquisition of Beacon. He holds a variety of licenses from FINRA.