Chris Cook

President, Beacon Capital Management at North American

Chris serves as president of Beacon Capital Management at Sammons Financial Group. He is a member of the company's senior leadership team. In this role, Chris oversees the registered investment advisory (RIA) and turnkey asset management program (TAMP) channels of Sammons Financial Group. He leads the team supporting advisors and their clients along with the overall corporate growth objectives to expand services in the retirement marketplace.

Chris has years of experience in investment management. In 2000, he launched his own registered investment advisory firm, Beacon Capital Management, to provide next-generation investment strategies. He joined Sammons Financial Group in 2021 as part of the company's acquisition of Beacon. He holds a variety of licenses from FINRA.


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North American

Every day, people depend on North American for their financial protection needs. It’s a commitment we’ve been making since 1886, and we work hard to help our customers handle the realities of today—while planning for those of tomorrow. Families and businesses continue to turn to North American for a diverse portfolio of annuities and life insurance.


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1,001-5,000

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