Paul Driscoll

Paul Driscoll is an experienced professional in the produce industry with a focus on business development, sales, and procurement. Currently serving as the Director of Business Development for Canada at North Bay Produce, Inc. since July 2021, Paul leads efforts for a cooperative specializing in fresh fruits and vegetables. Prior to this, Paul held various leadership roles, including President of Sliced FC Ltd., where innovative approaches to fresh-cut produce were implemented, and Senior Vice President of Sales at the Star Group of Companies, emphasizing value and taste in produce. Earlier career experiences include Director of Sales and Global Procurement at Star Produce Ltd., VP of Sales and Marketing at Fresh First Produce, and Canadian Sales Manager at North Bay Produce.