Valerie Zahorski Schmidt

Valerie Zahorski Schmidt has extensive experience in marketing and communications within the higher education sector. Currently serving as the Director of Marketing and Community Relations at North Iowa Area Community College since June 2015, Valerie has successfully led various strategic initiatives, including crisis communication during the pandemic and a successful bond referendum, while overseeing the College's branding and marketing efforts. Prior to this role, Valerie held the position of Director of Enrollment Marketing at the University of Wisconsin-Parkside, where foundational work in recruitment marketing and brand management was conducted. Valerie also contributed as a Web Content, Collaboration, and Communications Analyst for Minnesota State Colleges and Universities, specializing in strategic communications and web content development. Valerie holds a Doctorate of Education in Higher Education Administration from St. Cloud State University and has a solid academic foundation in marketing communications.