North Star Place Branding + Marketing
Anita Carter has a diverse work experience in creative services and marketing. Anita started their career as a Branding Consultant and Director of Operations at Addison Whitney in 1999 and worked there until 2005. Anita then owned and operated a small mobile massage business called Seaside Serenity Massage from 2006 to 2010. After that, they joined Pevonia International LLC as the Director of Marketing for International Spa Skincare from 2010 to 2014. Anita then moved on to High Reason, where they held various roles such as Creative Services Director from 2014 to 2018, Vice President of Creative Services from 2018 to 2022, and Senior Vice President of Creative Services from 2022 till present. In 2018, they also joined North Star Place Branding + Marketing as Vice President of Creative Services, later becoming the Senior Vice President from 2022 till present.
Anita Carter holds a Bachelor of Science degree in Psychology from Florida State University.
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North Star Place Branding + Marketing
North Star is America’s leading place branding organization. We are passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, we help client communities uncover and express their authentic story and inspire local action to achieve their preferred future. We brand and market downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, citizen engagement and unification of community-wide public entities and partner organizations.