Will Burns is a seasoned advertising professional and consultant with over 30 years of experience in the industry. Currently, they serve as the Founder and CEO of Ideasicle X, a consultancy that innovatively leverages a proprietary web app for virtual idea generation. Will also holds the position of Fractional Chief Marketing Officer at NORTH and has previously played key roles at prominent agencies such as Arnold Worldwide and Wieden & Kennedy. A graduate of Hamilton College, they hold a BA in Psychology and Economics and have contributed to Forbes on the significance of creativity in branding.
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