Lars Asbjornsen

Lars Asbjornsen has a extensive work experience, starting in 1995 as a Strategy & Business Development Consultant for ContextVision AB. Lars then moved on to e-Merchant Group, where they served as the VP of Strategy & Business Development, responsible for developing and implementing Internet marketing and communications strategies. In 1998, they joined Viant as a Lead Strategist, working on projects for Fortune 500 clients and start-ups.

In 2002, Lars joined Robert Half, initially as the Lead Strategist for Online Marketing and Recruiting, and later took on roles as the Director and Vice President in the same department. Lars'sresponsibilities involved marketing transformation efforts, including demand generation and global candidate sourcing programs, as well as developing the Robert Half Direct marketplace platform.

In 2019, Lars became the SVP of Marketing at Upwork, where they led the transition of the company from a gig-focused talent marketplace to a category-leading work marketplace. Lars oversaw various aspects of marketing, including brand strategy, creative, product marketing, content strategy, marketing automation, and enterprise marketing.

Currently, Lars is the Managing Partner at The Cloud People Global and also serves as a Fractional CMO & Strategic Advisor for Online Staffing & Talent Marketplaces.

Lars Asbjornsen earned a Bachelor of Science degree in Marketing from San Diego State University during the period of 1984 to 1988. Later, from 1988 to 1990, they pursued an MBA at the University of San Diego.