Layne Saliba

Layne Saliba is a seasoned public relations and marketing professional currently serving as the Senior Public Relations and Marketing Specialist at Northeast Georgia Health System since March 2020. In this role, Layne leads strategic marketing initiatives, leveraging multi-channel campaigns to enhance service acquisition and patient retention, while utilizing data analytics for performance evaluation. Previously, Layne held roles as Public Relations and Marketing Specialist and Coordinator within the same organization, focusing on comprehensive marketing plans and managing media relations. Earlier experience includes a position as Features Reporter at The Times in Gainesville, GA, where Layne produced over 550 articles that fostered community engagement. Layne began a journalism career as a Senior Staff Writer at The Red & Black Publishing Co., covering University of Georgia sports. Layne earned a Bachelor of Arts in Journalism from Grady College of Journalism and Mass Communication at the University of Georgia.