Shayna Joubert Barradale

Shayna Joubert Barradale, MBA, has extensive experience in content marketing and digital marketing, currently serving as the Associate Director of Content Marketing at Northeastern University since November 2017, where responsibilities include leading a multi-channel content marketing strategy and managing a diverse team. Previous roles at Northeastern University also include Senior Content Marketing Manager and Content Marketing Specialist, focusing on demand and lead generation. Prior experience includes positions at SQA - Software Quality Associates as a Digital Marketing Manager, Marketing Manager at Fastrak Oil & Lube, and Marketing Coordinator at Lifespan. Educational qualifications encompass an MBA in Brand Management and Leading People & Organizations from Northeastern University, alongside dual bachelor's degrees in Media Communications and Psychology from Northeastern University, and a brief study at The American University of Paris.