Amy Lavoie

Amy Lavoie is an experienced marketing professional with a strong background in digital strategy and communications. Currently serving as the Associate Director of Marketing and Content Strategy at Tufts University since July 2019, Amy Lavoie focuses on enrollment marketing through digital campaigns, lead generation, and user research to enhance prospective student engagement. Prior roles include Digital Strategist/Web Manager at Cengage Learning, where Amy Lavoie developed strategies for customer lead generation, and Director of Digital Communications for Harvard College Admissions, where Amy Lavoie successfully increased applications by over 10% by implementing a strategic marketing plan. Additional experience includes directing marketing for Boston Youth Symphony Orchestras and managing public relations for various clients. Amy Lavoie holds a Certificate in Graphic Design from Massachusetts College of Art and Design and a B.A. in Public Relations from Simmons University.