Sally Schwein-Wicks

Sally Schwein-Wicks serves as the TV Program Manager at Northern California Public Media since June 2022, bringing extensive experience from PBS12 where Sally held the position of Director of Content Management from July 2000 to June 2022. In their role at PBS12, Sally was responsible for programming across four channels, managing traffic and master control operations, and overseeing several key projects including Master Control reintegration and ProTrack Launch. With a total of 25 years in PBS station operations, Sally has demonstrated expertise in project management, vendor communications, and staff training on new software systems. Sally also contributed to the PBS Traffic Advisory Committee as an elected Secretary and Chair from 2017 to 2020. Sally holds a Bachelor's degree in Radio and Television and East Asian Studies from Indiana University Bloomington.