Sowmya Banugopal

Sowmya Banugopal is a seasoned professional with extensive experience in analytics and marketing. Currently serving as the Director of Commercials & Analytics at NorthLadder since May 2021, Sowmya has previously held roles such as Analytics Manager and Assistant Manager at Emirates NBD, and Senior Marketing Analyst at PayPal. Key achievements include developing an uplift model that generated over 120% ROI on a direct mail campaign and implementing a strategy for quantifying marketing impact adopted organization-wide. Sowmya's background also includes significant contributions at LatentView Analytics and Mu Sigma, focusing on customer engagement, smart targeting, and campaign optimization. Sowmya holds a Bachelor of Engineering degree from the Government College of Technology, Coimbatore.