Northstar Research Partners
Matthew Sell has over 24 years of work experience in various roles and companies. Matthew started their career at the University of Toronto as a Research Assistant, where they conducted primary research in the areas of Free Trade and economic development. In 1994, they joined Goldfarb Consultants as V.P. and Managing Director, and they held this position until 2000. In 2001, they moved to Northstar Research Partners as Managing Director, a role they still hold. In 2017, they were promoted to Chief Operating Officer at Northstar Research Partners Inc. Overall, Matthew Sell has built a strong background in research, management, and operations throughout their career.
Matthew Sell obtained a Bachelor of Arts degree in History from the University of Reading in 1990. Matthew later pursued a Master of Philosophy in International Studies at the University of Cambridge from 1991 to 1992.
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Northstar Research Partners
We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. This allows us to deliver measurable outcomes for clients such as: Supporting Metrolinx in planning to move 7.2 million people now and into the future Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably. Also find us at: northstarhub.com twitter.com/northstar_hub instagram.com/northstarresearch