Northstar Research Partners
Nichola Beale has extensive experience in market research, currently serving as a Director at Northstar Research Partners since April 2007, with previous roles including Associate Director, Research Manager, Senior Research Executive, and Research Executive. Prior to this, Nichola held the position of HR Administrator at OgilvyOne from February 2006 to March 2007. Nichola holds a Bachelor of Science degree in Psychology from Newcastle University, completed between 2002 and 2005.
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Northstar Research Partners
We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. This allows us to deliver measurable outcomes for clients such as: Supporting Metrolinx in planning to move 7.2 million people now and into the future Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably. Also find us at: northstarhub.com twitter.com/northstar_hub instagram.com/northstarresearch