Maxwell Potter

Maxwell Potter is a Business Solution and Insights Consultant at Northwestern Mutual since May 2021, where significant contributions include developing an Artificial Intelligence model that optimized the insurance client journey and drove up to $150 million in incremental sales. Experience encompasses formulating a Databricks Machine Learning model for classifying over 7,000 field representatives, designing analytical tools, and establishing API integrations with Power BI for enterprise-wide dashboard solutions. Prior roles include an internship at LB Media Group focused on automating reports and competitor analyses, and providing market research insights at M/Barrington Corp. Maxwell holds a Bachelor’s degree in Business Analytics from the University of Denver, completed in 2021.