Francisca Guerra is a seasoned professional with extensive experience in marketing and project management, currently serving as the B2B Events Manager at NOS SGPS since April 2021, focusing on communication strategies and B2B campaigns in the telecommunications sector. Prior to this role, Francisca held positions including B2B Content & Digital Marketing Manager at NOS, Account & Project Manager at SA365, and People Business Partner in Marketing at Sonae MC. Early career roles included HR Technician in Corporate Learning & Development and a Trainee focused on Communication, Brand & Corporate Responsibility at Sonae. Francisca's academic credentials include a Master's degree in Human Resources Management from Católica Porto Business School and a degree in Communication Sciences from Universidade de Trás-os-Montes e Alto Douro, complemented by various specialized programs in marketing and digital strategy.