Miguel Rodrigues Amaral

Miguel Rodrigues Amaral currently serves as the Head of CX & Service Design – Business Transformation at NOS SGPS, where involvement in the Transformation Program focuses on enhancing customer journeys and measuring 360º customer experience. Previously, Miguel held roles such as Market & Customer Intelligence Manager and Strategic Planning Manager, contributing to market strategy and performance assessments during significant projects like the ZonOptimus merger. Earlier experience includes the position of B2B Marketing Manager at Optimus, an internship in Worldwide Strategic Marketing at HP, and a Planning & Budget Control Manager role at Optimus, along with a tenure as a Senior Tax Consultant at Arthur Andersen & Co. Miguel holds an MBA from IESE Business School, a degree in Economics from the Universidade do Porto, and participated in an Erasmus Exchange Program at Copenhagen Business School.