Efrain Vasquez

Vice President of Innovation at Not Your Mother's Haircare

Efrain Vasquez has a diverse and extensive work experience spanning various roles and industries. Efrain started their career at Procter & Gamble in 2003, where they held multiple positions in the R&D department, focusing on products development and consumer research in the personal health care and OTC medicines segments. Efrain led several successful initiatives, including the launch of Vick First Defense™ in Mexico and Brazil and the development of Vicks Portfolio and Pipeline in the Latin American region.

In 2014, Vasquez joined L'Oréal, where they served as the Head of Skin Care Product Evaluation and Senior Director of Innovation. Efrain played a key role in guiding the formulation and development of skin care products, which accounted for a significant portion of the company's sales. Additionally, they led the creation of the Hispanic Zone CMI organization and oversaw the Marketing intelligence group in Mexico and the Hispanic Zone.

From 2015 to 2020, Vasquez co-founded and served as the Co-founder of Industrias Jaboom, a Venezuelan startup manufacturer of household cleaning products. Efrain was responsible for all aspects of the company's operations, including product development, finance forecasting, and supply chain identification. Despite the challenges faced by the industry in Venezuela, Vasquez successfully expanded the company's portfolio to 18 different products and established Laboom as a nationally recognized brand.

Most recently, in 2020, Vasquez joined Not Your Mother's Haircare as the Vice President of Innovation. In this role, they are responsible for designing and delivering a competitive pipeline of innovation to support the company's ambitious growth goals. Efrain also oversees the brand and current business support strategy across the entire product portfolio.

Overall, Efrain Vasquez has demonstrated a strong track record of driving innovation, leading teams, and achieving success in the consumer goods industry.

Efrain Vasquez completed an MBA degree in Business & Administration from IESA from 2009 to 2011. Prior to that, they pursued a degree in Chemical Engineering from the Universidad Simón Bolívar. However, the exact start and end years for their Chemical Engineering degree are not specified.

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Timeline

  • Vice President of Innovation

    December, 2022 - present

  • Senior Director of Innovation

    September, 2020

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