Helen Atherfold currently serves as an Ecommerce Content Executive at notonthehighstreet since June 2021. Prior to this role, Helen held the position of Senior Digital Content Co-ordinator at Debenhams from September 2011 to January 2021, where responsibilities included briefing project requirements to the Design Team and managing interdepartmental communications. Notable achievements include streamlining processes between photography, trade, and content teams to enhance effectiveness and communication. Earlier, as a Digital Content Co-ordinator at Debenhams, Helen managed key projects such as the buying and size guide refreshes and coordinated image banners for various categories and brands.