Zofia Campbell

Zofia Campbell is a seasoned professional in performance coaching and data analysis, currently serving as a Performance Wellbeing Coach and Performance Safeguarding Lead at British Canoeing since September 2017. Prior experience includes roles as Data Insights Project Manager at Loughborough Students' Union, Loughborough Sport Data Insight Coordinator at Loughborough University, and Sport Intelligence Officer at UK Sport, where a focus on data-driven decision-making and project management was evident. Zofia began their career as a Performance Analyst Intern at Sheffield United F.C. and as a Freelance Performance Analyst with Navitas Sports. Academic qualifications include a Master of Science in Sports Psychology from Liverpool John Moores University and a Bachelor of Science in Psychology from the University of Leeds.