Adam Smith

Adam Smith is a Principal Lecturer and Assistant Head of Department at Nottingham Trent University, specializing in Marketing and leading various educational initiatives within the Department of Marketing. With extensive experience in higher education, Adam has held multiple roles including Business Adviser for the consultancy Working with You, Management Consultant for Cranfield Trust, and Professional Mentor with the Chartered Management Institute. Adam’s academic contributions include program leadership and a focus on strategic marketing, mentoring, and collaboration with organizations such as Boots and Experian. Adam's educational qualifications include a Level 7 Diploma in Professional Consulting, a Master of Science in Business and Management Research, and a Bachelor of Arts in Journalism.