Nousua Oy
Helena Parkkinen is the Founder & CEO of Nousua Oy, a company that provides data-based category management for retailers and suppliers. With experience in category development and market insight management at companies like Hartwall and Fazer, Helena has a strong background in data analysis and strategy development. With a Master of Science degree in Food economics, Helena has a deep understanding of consumer behavior and uses data-driven insights to drive business growth.
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Nousua Oy
Nousua provides data-based category management for retailers and suppliers. Our services boost your sales in e-commerce as well as in physical stores with accurate data and insight on assortments and prices. We help you create assortment strategies and improve your commercial performance with best practices in category optimization. Our team has broad experience in data-driven business development in FMCG and retail market, and extensive technical expertise.