Helena Parkkinen

Helena Parkkinen is the Founder & CEO of Nousua Oy, a company that provides data-based category management for retailers and suppliers. With experience in category development and market insight management at companies like Hartwall and Fazer, Helena has a strong background in data analysis and strategy development. With a Master of Science degree in Food economics, Helena has a deep understanding of consumer behavior and uses data-driven insights to drive business growth.