Siniša Adžic

Sini Ninkovic is an experienced product and program manager with a strong background in AI and technical operations. Currently serving as Principal Product Operations Manager and Staff Technical Program Manager at BetterUp since February 2022, Sini is responsible for executing major technical initiatives, particularly in AI. Prior experience includes authoring a best-selling personal development book with Untethered, leading product strategy at Human, and managing global product launches at Apple. Additional roles include management positions at Lucid Motors and a consulting role at McKinsey & Company, along with significant contributions to BMW Group in electric vehicle program development. Educational credentials include an MBA from the University of California, Berkeley and degrees in Behavioral Economics from Universität Innsbruck, complemented by full-stack development training at Le Wagon.