NOVA Broadcasting Group
Svetla A. is a skilled professional with extensive experience in employer branding and marketing. Currently serving as an Employer Branding Expert at Nova Broadcasting Group since May 2024, Svetla A. previously held the role of Employer Branding and Events Management Expert at AXSMarine from April 2023 to May 2024. Prior experience includes a position as Marketing Senior Expert at Allianz Bulgaria, where involvement in CSR projects supported hearing-challenged individuals. Additional roles include Incident Lifecycle Coordinator at DXC Technology, Front Officer at Raiffeisen, Marketing Expert at International Asset Bank, and Marketing Assistant at Eaton. Svetla A. holds a Master’s degree in Public Relations, Advertising, and Applied Communication from Universitat Autònoma de Barcelona and a qualification in Digital Marketing from DigitalPRO.
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NOVA Broadcasting Group
Nova Broadcasting Group, part of United Group, unites NOVA TV, KINO NOVA, DIEMA, DIEMA FAMILY, DIEMA XTRA, NOVA SPORT, the digital businesses Netinfo. NOVA is the leading poly-thematic channel in Bulgaria, distinctive for its innovative programming and the introduction and development of multiple international entertainment formats in Bulgaria. NOVA offers high-quality current affairs shows, while its newscasts are the top source of information, according to the annual report of the Reuters Institute for the Study of Journalism. Supporting Bulgarian movies and series is a differentiator of the media. Every TV season, the channel introduces innovative formats and genres in its programming. It was the first channel in Bulgaria to broadcast a TV reality format. The channel is very popular among the younger urban population.