Jasmin Lackner

Jasmin Lackner has extensive experience in employer branding and human resources, currently serving as an Employer Branding Expert at REWE International AG since October 2014. Key responsibilities include the implementation and development of a cohesive employer presence targeting branch staff and apprentices, as well as managing initiatives to attract new recruitment audiences. Projects led by Jasmin include establishing an integrated campaign strategy for digital marketing in recruiting, overseeing the "Performance Recruiting" initiative, and relaunching the company’s career website to enhance application processes. With a strong foundation in project management and stakeholder consulting, Jasmin has also held roles in HR management and project coordination in the automotive sector, complemented by a solid academic background in business education and human resource management from distinguished institutions.