Marwan Attar

Most marketing gets ignored because it speaks the wrong language. Not words—behavior. People don’t engage because they’re interested. They engage because something pulls them in, something they can’t quite name. That’s where we come in. At Nova Niche, we don’t “persuade” people—we guide them to decisions they were already inclined to make. We tap into subconscious triggers, rewire customer journeys, and make your brand the obvious choice. Marketing isn’t about saying more. It’s about saying what matters—at the right moment, in the right way. If your marketing isn’t built for how people think, it’s built to fail. We work at the intersection of human behavior, psychology, and marketing, to design cross-marketing solutions that takes your brand to the next level.