Paloma Martín Benito

Paloma Martín Benito is an accomplished entrepreneur and educator with extensive experience across various industries. As the co-founder and CEO of Hoop Carpool since February 2019, Paloma has overseen brand management, user acquisition and retention, and B2B partnerships. Additionally, Paloma teaches Lean Startup at IEBS Business School, presents interviews for Nación Innovación TV, and mentors entrepreneurial projects at Universidad Autónoma de Madrid. Previous roles include key account management and marketing positions at Signify and Philips Lighting, along with supporting product development at FCA Fiat Chrysler Automobiles, and analyzing brand reputation as a junior analyst at MESIAS. Paloma holds a Master's in Marketing Science and Business Intelligence and a dual degree in Marketing and Commercial Management from ESIC Business & Marketing School, complemented by international education experiences in China and the United States.