Beth Ballee

Beth Ballee has a diverse work experience spanning various marketing roles. Beth is currently the Director of Marketing at Novagard, where they oversee marketing strategies and initiatives. Prior to this, they worked as a Digital Marketing Manager at Novagard, focusing on implementing Salesforce and managing email campaigns within Pardot.

Before joining Novagard, Beth worked at Thermo Fisher Scientific in multiple positions. Beth served as a UX Designer/Strategist, working on dynamic merchandising and digital marketing projects. Beth also worked as a UX Project Manager, supporting a team of designers and researchers on various digital platforms. Additionally, they held the role of Emarketing Manager for USB products, where they managed digital content, email campaigns, and web activities.

Beth's career began at USB Corporation, where they served as an E-Promotional Manager and later as a Marcom Specialist, handling email programs, website content updates, and CRM database management. Prior to USB Corporation, they worked as a Marketing Events & Promotions Specialist at AdvizeX Technologies, planning and managing events and lead generation activities.

Beth's early career includes roles as a Marketing Coordinator at Infoworld Enterprise Solutions and as a Marketing Specialist at Higley & Company, where they handled various marketing activities.

Overall, Beth Ballee has extensive experience in digital marketing, UX design, Salesforce implementation, and event management.

Beth Ballee has a Bachelor's degree in Justice, Morality, and Constitutional Democracy from Michigan State University. In addition, they have obtained several certifications including Google Ads (AdWords) Essential Training, Marketing Tools: SEO, Marketing on Facebook: Managing a Company Page, Content Marketing: Social Media, and Social Media for Nonprofits. The certifications were obtained from LinkedIn, with the most recent being in September 2019.