Lorena G. Torres Zamudio

Lorena G. Torres Zamudio is a seasoned marketing professional with extensive experience in the pharmaceutical industry. Currently serving as Gerente de Mercadotecnia at Novagenic Affinity since May 2019, Lorena is responsible for developing and implementing commercial strategies for the launch of the pharmacogenomic test “Affinity” targeting psychiatrists and neurologists. Prior roles include Gerente de mercadotecnia at SUN PHARMA DE MÉXICO SA DE CV, where Lorena developed marketing plans for assigned products, and Gerente de Mercadotecnia at Laboratorios Torrent, focusing on product line restructuring and budget reassignment. Additionally, Lorena held the position of Gerente de Producto Senior at Laboratorios Eisai, contributing to market analysis for new innovative molecules. With a distinguished educational background that includes a Master's in Administration from Universidad del Valle de México and a Diplomado in Marketing and Pharmaceutical Management from Tecnológico de Monterrey, Lorena has consistently driven sales growth and strategic initiatives throughout their career.