Michiel Verboven

Novamedia/Postcode Lottery Group is an international company with a social purpose, bringing together business and ideals. It initiates and operates charity lotteries with a mission to contribute to a better world for people and planet. Novamedia believes that the world benefits from strong social organisations. It owns, develops and invests in lottery formats, including the Postcode Lottery, with which it successfully sets up and runs charity lotteries worldwide to raise funds for charities and good causes. Postcode Lotteries have been set up in the Netherlands, Sweden, Great Britain, Germany and Norway, where players win prizes with their neighbours and good causes receive essential support. The lottery formats of Novamedia have led to a total amount over 12 billion euros being donated to thousands of charities and social initiatives worldwide up to and including 2022. Over 13 million players in these five countries raised 825 million euros for charities and good causes during 2021, which means over 2.2 million euros every day of the year. Making impact, both by the funding of smaller charities and local community initiatives and through charities and community organisations across the world. The funding philosophy ‘Playing for a better world’ encompasses the approach that multi-year unrestricted funding is key for civil society organisations to contribute to a better world for everyone. Unrestricted funding allows the beneficiaries and cultural partners of the Postcode Lottery Group to address those needs they feel are most relevant and urgent. It allows them to flexibly shift priorities when circumstances change. The Postcode Lottery Group is the world's 3rd largest private donor.