Efrain Mendoza

Efrain Mendoza is an accomplished marketing and brand management professional with extensive experience spanning over two decades in various leadership roles. Currently serving as Brand Manager at Novamex since July 2019, Efrain oversees the development and execution of brand strategies for C2O Coconut Water and Steaz in the US-Conventional Channel. Prior to this, roles included Director of Business Integration at Azar Nut Company / Mount Franklin Foods, where Efrain managed promotional marketing programs and commercialization of brands, and Founder/Vice President of Marketing & Operations at Live Brands, leading the launch of a branded line of natural supplements. Additional experience includes senior positions at Beveragette Ventures LLC, El Paso Mission Trail Association, Ram Fixture, North American Construction, Diamond Foods, Inc., and Azar Nut Company. Efrain holds a BS in Business Management from the University of Phoenix.